Bio
Mitch Bratton is the founder of BedSync. He specializes in crafting tools for underserved business segments. Before BedSync, he built and sold Shed Sync, software for shed and portable-building dealers. He also founded WhiteCoat MD and Redemption Foundry. He works out of Grayson, Louisiana, and built BedSync for independent mattress dealers who lose buyers after the store closes: a real website with their mattresses on it, lead alerts the moment someone asks, and an optional AI agent that texts leads back after the store closes.
Experience
- Founder of BedSync
- Built and sold Shed Sync, software for shed and portable-building dealers
- Founder of WhiteCoat MD
- Founder of Redemption Foundry
Articles by Mitch Bratton
- Local PR Mattress Dealer: Free Publicity Guide October 5, 2026
- After-Hours Lead Response Is Killing Your Sales October 5, 2026
- Mattress-in-a-Box Problems: Why DTC Brands Are Struggling October 5, 2026
- Customer Data Mattress Sales: 7 Steps to Use Analytics That Actually Work October 5, 2026
- Enhancing Customer Engagement: ChatGPT Assistants for Mattress Dealers September 29, 2026
- How to Get Your Mattress Store on Local News (Free PR Guide) September 28, 2026
- The Mattress-in-a-Box Bloodbath: Why DTC Failed September 28, 2026
- Your Best Leads Come When Your Doors Are Closed September 28, 2026
- Exploring Subscription Models for Mattress Dealers in 2024 September 22, 2026
- The Mattress-in-a-Box Reckoning: What Their Failure Teaches Us September 21, 2026
- Turn Your Sales Data Into a Goldmine: A Dealer's Guide September 21, 2026
- Harnessing Social Proof: Boosting Mattress Dealer Credibility in 2024 September 15, 2026
- Stop Guessing: Turn Your Customer Data Into Sales September 14, 2026
- How to Train Your Sales Team to Sell More Mattresses September 14, 2026
- Most Mattress Stores Don't Need a CRM (But Yours Might) September 14, 2026
- You're Losing Sales While You Sleep (And It's Worse Than You Think) September 14, 2026
- Personalizing the Mattress Buying Experience: How Technology is Driving Change in 2024 September 8, 2026
- Most Mattress Dealers Don't Need a CRM (But You Might) September 7, 2026
- The Bed-in-a-Box Collapse: What Casper's Struggles Mean for You September 7, 2026
- Stop Losing Side Sleeper Sales: The 5-Step Fitting Guide September 7, 2026
- Mattress Retail Business Trends to Watch in 2024 September 1, 2026
- The Mattress-in-a-Box Collapse: What It Means for You August 31, 2026
- Stop Pretending Your Notebook Is a CRM Strategy August 31, 2026
- 2024 Guide to Developing Mobile Apps for Mattress Dealers August 25, 2026
- Side Sleeper Sales: The 5-Step Fit System That Works August 24, 2026
- Turn Your POS Data Into a Selling Machine (7 Steps) August 24, 2026
- The DTC Mattress Meltdown: What Casper's Struggles Tell Us August 17, 2026
- Stop Guessing: How to Actually Use Customer Data to Sell More August 17, 2026
- How to Train Your Mattress Sales Team (7-Step System) August 17, 2026
- Your Best Leads Are Coming in at Your Worst Times August 17, 2026
- The Mattress-in-a-Box Collapse: What Went Wrong August 10, 2026
- How to Get Local News to Cover Your Mattress Store (Free) August 10, 2026
- Calculate Your Mattress Store Break-Even Point in 6 Steps August 3, 2026
- The DTC Mattress Collapse: What It Reveals About Retail August 3, 2026
- Skip the CRM (Until You Actually Need It) August 3, 2026
- Turn Your Mattress Side Hustle Into a Six-Figure Business July 27, 2026
- Stop Guessing: The Side Sleeper Sales System That Works July 27, 2026
- The Organic Mattress Market Is Exploding—Here's How to Capture It July 27, 2026
- Your Best Leads Come When You're Closed (And You're Losing Them) July 20, 2026
- Organic Mattresses: What Dealers Need to Know Right Now July 20, 2026
- Train Your Mattress Sales Team to Close More Deals July 20, 2026
- Stop Losing Side Sleeper Sales: The 5-Step Guide July 20, 2026
- The Real Questions Your Customers Ask (And How to Answer Them) July 13, 2026
- How to Price Mattresses Without Leaving Money on the Table July 13, 2026
- What Gen Z Wants in a Mattress (And How to Sell to Them) July 13, 2026
- Maximizing ROI with Effective Email Campaigns for Mattress Dealers July 7, 2026
- Turn Your Showroom Into Content: Video Marketing That Sells Mattresses July 6, 2026
- The Real Numbers Behind Mattress Pricing That Actually Work July 6, 2026
- Your Best Leads Are Coming In When You're Closed July 6, 2026
- Building Customer Loyalty Programs for Mattress Dealers in 2024 June 30, 2026
- How to Actually Optimize Your Mattress Store's Google Profile June 29, 2026
- The Organic Mattress Boom: Why Your Store Needs This Category Now June 29, 2026
- Stop Playing Small: Turn Your Mattress Side Gig Into Real Money June 29, 2026
- Your Best Leads Are Slipping Away at 7 PM Every Night June 29, 2026
- Exploring Virtual Reality Showrooms: The Future of Mattress Shopping in 2024 June 23, 2026
- Stop Hiding Your Best Salespeople Behind the Camera June 22, 2026
- Your Best Leads Come In When You're Closed June 22, 2026
- Turn Your Customer Data Into a Cash Machine for Your Store June 22, 2026
- Recycling Is Your Profit Center, Not Your Expense June 22, 2026
- Future-Proofing Mattress Dealer Software: 2024 and Beyond June 16, 2026
- How to Train Mattress Salespeople Who Actually Close June 15, 2026
- You Probably Don't Need a CRM (But Here's Why You Do) June 15, 2026
- Stop Hauling Profit to the Dump: The Recycling Advantage June 15, 2026
- Why Organic Mattresses Are Your Next Revenue Stream June 15, 2026
- Embracing Sustainability in the Mattress Retail Business: 2024 Edition June 9, 2026
- How to Get Your Mattress Store on Local TV and Radio (Free) June 8, 2026
- You Probably Don't Need a CRM (But Here's When You Do) June 8, 2026
- Stop Winging It: Train Your Team to Close More Sales June 8, 2026
- Your Customers Are Buying Adjustable Bases (Finally) June 8, 2026
- Leveraging Data Analytics for Mattress Dealers in 2024 June 2, 2026
- Build a Referral Program That Actually Brings In Customers June 1, 2026
- Facebook Marketplace vs Your Website: The Real Math June 1, 2026
- AI in Mattress Retail: The Numbers That Should Wake You Up June 1, 2026
- Stop Leaving Money on the Table: The Real Math Behind Mattress Pricing June 1, 2026
- Stop Trying to Beat Online Brands at Their Own Game May 25, 2026
- Mattress Replacement: What to Say When Customers Ask May 25, 2026
- Your Mattress Store Has No Brand (And That's Why You're Losing Sales) May 25, 2026
- Memorial Day & Labor Day: Execute Sales That Actually Move Inventory May 25, 2026
- Enhancing Customer Experience in Mattress Stores: 2024 Strategies May 19, 2026
- Selling Organic Mattresses: Your Practical Growth Guide May 18, 2026
- AI Is Already Running Your Competitors' Stores May 18, 2026
- Email Marketing 101: Double Your Mattress Sales This Quarter May 18, 2026
- Mattress Store POS Systems: Square vs. Specialized Software May 18, 2026
- Omnichannel Sales Strategies for Mattress Dealers in 2024 May 12, 2026
- Which Cooling Mattress Actually Works? A Dealer's Guide May 11, 2026
- Local SEO for Mattress Stores: How to Show Up When Customers Search May 5, 2026
- How to Write Mattress Listings That Actually Sell May 4, 2026
- Hot Sleepers: Memory Foam vs. Latex vs. Hybrid Cooling May 4, 2026
- Weekend Warriors: Convert Saturday Browsers Into Buyers May 4, 2026
- How to Run a Sleep Health Event That Fills Your Store May 4, 2026
- Pricing Strategies for Independent Mattress Dealers in 2026 April 28, 2026
- How to Get Your Mattress Store on Local TV and in the Paper April 27, 2026
- What to Automate First in Your Mattress Store (And What to Skip) April 27, 2026
- The Cooling Mattress Showdown: Foam vs. Hybrid vs. Latex April 27, 2026
- How a Sleep Quiz Tripled Qualified Leads for a Texas Dealer April 27, 2026
- 5 Ways to Get More Google Reviews for Your Mattress Store April 21, 2026
- Mattress Inventory Management in 2026: Spreadsheets vs Software April 14, 2026
- Stop Guessing: How to Match Customers with Their Firmness April 13, 2026
- Stop Losing Customers at the Finish Line: Delivery Done Right April 13, 2026
- How AI is Changing Mattress Sales: The SMS Sales Agent April 7, 2026
- Stop Playing Defense: Why You're Already Beating Online April 6, 2026
- How a Sleep Quiz Turned 2,400 Browsers into 340 Sales April 6, 2026
- 7 Mattress Myths Costing You Sales Every Single Day April 6, 2026
- 8 Things Successful Mattress Dealers Do That You're Not April 6, 2026
- How to Run Facebook Ads for Your Mattress Store Without Wasting Money April 6, 2026
- The Real Cost of a Missed Lead (It's More Than You Think) April 6, 2026
- How One Mattress Dealer Doubled Sales with AI Follow-Up April 6, 2026
- After-Hours Leads Are Walking Into Your Competitor's Store April 6, 2026
- Know Your Competition: Competitive Intelligence for Mattress Dealers March 31, 2026
- Stop Losing Sales: Lead Management for Mattress Dealers March 28, 2026
- How Smart Mattress Dealers Plan Delivery Routes (And Save Hours) March 28, 2026
- Facebook Marketing for Mattress Dealers: The Complete 2026 Guide March 27, 2026
- 7 Things Every Mattress Dealer Website Needs in 2026 March 26, 2026
- How to Sell Mattresses Online in 2026: A Complete Guide for Dealers March 15, 2026
- Why Every Mattress in Your Showroom Needs a QR Code March 10, 2026